Shop Local San Diego

When you think of a place where you can shop local and support homegrown businesses, a mall probably isn’t the first thing that comes to mind. Grossmont Center is the exception, thanks to more than 50 unique family-owned shops that call the center home.

Grossmont Center makes it easy to shop local in San Diego. With so many types of local businesses in one location, it’s a convenient way to find everything you need without running around to several different places and driving through lots of traffic to get your errands done—and you can feel good about supporting small, local businesses in the process.

When it comes to fashion, shopping at locally owned boutiques gives you the chance to unearth terrific finds that are different than what you’d see at a chain clothing store, allowing you to create your own unique look.  At Free Rein Boutique, for instance, you can find the latest fashion-forward trends in everything from kimonos to dresses to bathing suits, plus a beautiful selection of jewelry to complete any outfit. Whether you want to refresh your entire wardrobe or find that one perfect piece for an upcoming event, Free Rein is worth a visit. For special occasions, check out Prevue Formal and Bridal, which is the largest store of its kind on the West Coast.

Local restaurateurs have also opened their doors at the center, serving up a variety of cuisines while also establishing loyal clientele who like to eat local as well as shop local. Hooley’s Public House serves up tasty and authentic Irish pub fare, while Casa de Pico offers a large and varied menu of Mexican food and its famous birdbath margaritas. If you don’t have a lot of time to stop and eat, you can order takeout at either restaurant via GC 2 Go, or visit an eatery like Roma Express and get some scrumptious Italian food to go (and don’t forget to take a cannoli)!

Retailers and restauranteurs aren’t the only local businesses who have established a base at Grossmont Center. Service providers are plentiful here and provide a heightened level of personalized customer attention.  For example, Engraving Pros can offer same-day service for engraving jewelry as well as crystal, plastic, wood, metal, and glass, while Gino’s Wide Shoes & Shoe Repair can help fix your favorite footwear.  There are also hairstyling services for both children (Kids’ Hair Salon) and adults (Avia Salon & Day Spa). Plus, you can enhance your fitness routine at places such as Othentik Gym and SD Yoga. You can see all of Grossmont Center’s family-owned shops on our Shop Local page, as well as the rest of our tenants, in the store directory.

It’s important to shop local to support the hard-working business owners who strive to make positive contributions to our community. Local businesses and local credit unions add character to a community, giving it a distinct, unique feel. Small businesses also are an important part of any local economy and can provide an array of goods and services that you wouldn’t ordinarily be able to find in a larger chain store. Plus, with owners frequently working hands-on at their businesses, it’s a great opportunity for customers to get to know the proprietors behind their favorite local shops, further enhancing the feeling of community while also getting an extra level of customer service and satisfaction. And when you know the person behind the cash register, you’re more likely to support their business with your wallet, which ensures local shops continue to thrive.

Grossmont Center is fortunate to have a great mix of family owned and operated stores and also larger, well-known chain stores, providing a comprehensive, one-stop shopping experience as well as a gathering place for the surrounding community. Keep checking out the blog to learn more about some of our locally based businesses, and make sure to visit and support them. It’s easy to shop local in San Diego when you shop at Grossmont Center.

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