For more than 25 years, the Goldmans have been making La Mesa beautiful in their own special way. They run Empire Beauty Supply, at Grossmont Center, a “shop local” mecca for everything you need to get gorgeous. You can find it all here and much more, in the vast array of hair, skin and nail products and tools that are offered.
Empire Beauty Supply has earned a terrific reputation among its customers for providing a large selection of salon-brand products at great prices, along with helpful and friendly service professionals to ensure you get just the right leave-in conditioner to tame your curls or the perfect moisturizer that will diminish the look of your fine lines and wrinkles. Among the exclusive brands Empire Beauty Supply carries are Moroccan Oil, Devacurl, It’s A 10, CHI and ColorProof. Other brand names familiar to beauty product aficionados are ABBA, Paul Mitchell, Essie, Joico, Dermalogica and Murad. You can pop in to buy a topcoat for your nails, a hair masque to pamper your color-treated hair or indulge yourself with your favorite color of lipstick, or you can take advantage of the prepackaged kits offered by several brands that are targeted for specific beauty concerns. Beauty and personal care products aren’t the only things on the shelves here—you can also find a range of tools, such as curling and flat irons, blow dryers and mirrors to help you achieve the look you desire.
While Empire Beauty Supply does have an online shop for when you need to make a quick purchase from home, nothing compares to the experience of going into the store and seeing the products firsthand—testing the feel of a lotion on your skin or smelling the fragrance of a shampoo. You can also talk to the knowledgeable staff members who can help guide you with your buying decisions—and maybe they’ll even introduce you to some new favorite products! What’s even better is that the shop has two salon chairs right in-house, so you can try out and treat yourself to a range of beauty products and services, and then buy the products you like and take them home. For those who desire to really indulge in the whole beauty experience, make time to pay a visit to the incredible 9,000-square-foot salon and day spa, Avia, which is owned by Empire Beauty Supply and offers an entire menu of spa, skin, nail and hair treatments. It’s located just steps away from Empire Beauty Supply at Grossmont Center.
Shopping at Empire Beauty Supply is a great way to stay and buy local for all your personal beauty care needs. Avoid the hassle of navigating a big online site where you can’t sample or try anything out in person to be certain you’re getting the right product; and returns can be a dreadful experience! Empire Beauty Supply has deep rooted longevity in San Diego starting as a wholesale business back in 1945. It has grown to include multiple locations throughout the county, and their Grossmont Center site holds the prideful place as Empire’s first mall location. Throughout it all, the company has remained family-owned. Because of Empire Beauty Salon’s strong family ties and values, it was essential for them to be located in a mall that too is family-owned and operated, holds family ties dear and shares similar values. Grossmont Center was and still is today a perfect match.
Another thing the Goldmans appreciate about being part of the tenant community at Grossmont Center is the mall’s extraordinary efforts to promote local businesses. The center encourages customers to shop local whenever possible, which is easy at the mall because many businesses are considered “mom-and-pop” operations. In fact, Empire Beauty Supply has found so much success at the center that it expanded in 2008 to carry even more inventory than ever before. With more merchandise comes even more great sales and promotions every month on hundreds of items. In addition to great deals and offers, Empire Beauty Supply also takes care of its customers with fun events every couple of months, and also participates in as many center-wide events as possible.
The Goldmans truly enjoy being a small business owner because they know that their company directly benefits the community in many special ways which is hugely different from how a big corporate engine operates. Empire Beauty Supply is a company that has been handed down through three generations of native San Diegans, and the owners take pride in the local community and contributing to the local economy.
When you shop local, you are supporting terrific community businesses such as Empire Beauty Supply. These homegrown businesses make La Mesa unique and are a vital part of not just the center, but the greater community as well. Buying local ensures that shops and restaurants such as these thrive, and that Grossmont Center and La Mesa continue to remain welcoming places for entrepreneurs looking to start or grow a business. When you invest your discretionary dollars with local businesses, these businesses invest with and in you – their customers – by going above and beyond to provide fantastic service and affordable prices that will keep you coming back for more year after year. When you shop at Empire Beauty Supply, you’ll not only look good, you’ll feel good as well for supporting the local economy.