Title: Hallmark Senior Artist
Date started at Hallmark: 1988
Date started at Keepsakes: 1996
Hometown: Kansas City, Missouri
Tammy Haddix has been drawing for as long as she can remember. Her mother was the first to discover Tammy’s talent at an early age. Unfortunately, her mom found it on countertops and in closets. The kitchen projects were washed away, but the closet creations were another story. Her mom, an artist herself, loved them so much that the artwork stayed up for decades.
It didn’t take long for little Tammy to decide on her career goals. When she was 5 years old, her mother took her along to a Hallmark store. Tammy was so impressed by all the beautiful artwork that she declared her intention to work for Hallmark right then and there.
Tammy inherited her artistic abilities from her mom. After Tammy’s colleagues saw her mother’s intricate cake-decorating talents, the Keepsake Studio Artists decided to use the designs in the 2005 Spring Keepsake Ornaments.
Tammy joined the Illustration Studio, and that’s when her interest in sculpting began. In addition to her regular drawing assignments, Tammy did freelance work for Keepsake Ornaments, which eventually won her a spot on the Keepsakes staff. Her work can still be found in closets, but only because they’re in storage until next Christmas.
Keepsake Ornaments by Tammy Haddix
Title: Hallmark Designer
Date started at Hallmark: 2012
Date started at Keepsakes: 2012
Hometown: Fresno, California
Matt has designed for companies all over the United States, but his appreciation of toys has stuck with him since childhood. Toys play an especially important role in Christmas, a holiday that gives Matt the inspiration he needs when it comes to crafting tree-worthy trimmings in the Keepsake Studio. He admits “there’s just so many people around here that make it feel like Christmas all the time!”
Matt graduated with an Industrial Design degree from the University of Kansas, and continues to be a student of product design as he follows his passion for ornaments, toys and games. As someone who appreciates fun, creative and offbeat entertainment for kids, the Keepsake Studio was just the place for Matt to work, but an opening wasn’t so easy to come by. After a few years of working in the Midwest and along the East Coast, Matt made the move back to Kansas City with his family—and, as luck would have it, an opening in Keepsakes was waiting for him.
The work of a Keepsakes designer is a challenge, but Matt is happy to see his designs inspire wonder for kids and kids at heart.