Wetzel’s Puts a Tasty Twist on Pretzels

It is easy to find the Wetzel’s Pretzels shop at Grossmont Center—simply follow the delicious, buttery aroma of freshly baked dough. That mouthwatering scent means another batch of made-from-scratch pretzels is in the oven. The question isn’t, “Will you order a pretzel?” but rather, “What kind of pretzel will you order?” They are irresistible!

Wetzel’s Pretzels has been a staple at malls since 1994, when the first store opened at the South Bay Galleria in Southern California. Now, Wetzel’s Pretzels feeds hungry shoppers at locations throughout America as well as in Canada and China. In fact, in 2018 Wetzel’s Pretzels was named a rising “Next Gen” company to watch by Nation’s Restaurant News. The brand has certainly come a long way since cofounders Bill Phelps and Rick Wetzel developed the pretzel recipe in Phelps’ kitchen!

At Grossmont Center, the man in charge of making these fresh and tasty pretzels is local franchise owner Johnny Kim. “People of all ages love Wetzel’s Pretzels,” he says. “They are delicious and there are so many varieties of sweet and savory pretzels that we have something for everyone. Plus, pretzels are the ideal mall food. They are made quickly and they are portable, so it’s easy to eat them while you’re walking around the Center.” That explains why the Wetzel’s Pretzel’s slogan is “Hand Held Happiness!”

It’s easy to feel happy once you bite into one of the warm, fresh pretzels. The traditional hand-rolled pretzel is a classic. Baked until it has reached the perfect chewy consistency, the pretzel can be ordered unbuttered or buttered and is topped with just the right amount of salt. It is a perfect snack food.

As it turns out, you can build upon perfection and come up with even more delicious pretzel flavors. Sour Cream & Onion adds a wonderful tang to the pretzel, while Almond Crunch provides a terrific contrast in texture. If you are craving dessert, you can satisfy your urges with the Sinful Cinnamon™ pretzel, which is blanketed in a heavenly combination of sugar and cinnamon.

Pretzel connoisseurs know that the ideal dipping sauce can take things up a notch. There is a classic Cheddar Cheese dip, of course, as well as Pizza Sauce and the especially addictive Jalapeno Cheese dip. On the sweeter side, try the fluffy Cream Cheese or the decadent Caramel dips.

Dipping sauces are just one of the many scrumptious innovations featured at Wetzel’s Pretzels. Recognizing that customers may be in the mood for a quick meal rather than a snack, the company created hearty pretzel-wrapped hot dogs and pigs in a blanket. The Wetzel Dogs come in plain, cheese, and jalapeno cheese versions. You can also get delectable cheese pretzels: Cheese Meltdown, Grateful Garlic™, Pepperoni Twist, Jalapeno Cheese Melt, and the zesty and spicy Jalaroni™, which combines pepperoni and jalapenos into one fantastic taste sensation. If you prefer to share your pretzels with a friend, try the Bitz, which are bite-sized pretzels served by the bagful. They come in the same flavors as the individual-sized pretzels, as well as a pizza version with cheese and pepperoni.

The ideal companion to a hot pretzel is a cold drink. Wetzel’s Pretzels is famous for its frozen beverages such as lemonade and granita, both of which come in a variety of flavors. You can also order fresh lemonade and several kinds of fountain drinks.

Wetzel’s Pretzels has earned a devoted following at the Center for its yummy food, and for the friendly and prompt customer service. The food court location is very convenient for shoppers, who can place their orders either inside at the counter or at the outside window. If you have the time, enjoy your pretzel while strolling in the Center’s charming outdoor setting or sitting by one of the inviting fountains. It’s an appealing—and appetizing—way to pass the time!

Keeping customers satisfied and well-fed is a big job, and it is one that Kim takes pride in. Like other local entrepreneurs, he works long hours to ensure that his business runs smoothly. The goal is high quality, for the product and the customer service. When you shop local, you are supporting these industrious business owners. They are successful because of your patronage. And when they succeed, that bolsters the local economy and adds to a thriving community spirit.

When you visit Grossmont Center, be sure to stop by Wetzel’s Pretzels—just follow your nose and the delicious scent will lead you there!

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