Daniel’s Jewelers is a “shop local” success story. In 1948, Joe Sherwood realized his dream of opening his own jewelry store in a small California town. With high-quality merchandise and equally superb customer service, Joe grew his business over the years. Today the Sherwood family makes diamond dreams come true at over 100 stores throughout the western United States, including one at Grossmont Center.
Daniel’s Jewelers is renowned for its collection of dazzling diamonds and brilliantly colored gemstones. The shop’s stunning array of jewelry includes breathtaking wedding and engagement rings, glimmering pendants, elegant earrings, fanciful charms, striking men’s accessories such as cufflinks and tie bars, and much, much more. The friendly and knowledgeable sales associates help customers find that perfect piece of jewelry for themselves or someone special.
“We have so many customers who come to buy jewelry for an important occasion and we are honored to be part of that process,” says Rana Nasouri, manager. “We enjoy helping every one of our customers and, in a way, it feels like we are celebrating along with them. We are so happy when a customer leaves the store knowing they have found just the right piece. Our jewelry often becomes a treasured family heirloom, so we take our job seriously. A wonderful customer experience is our ultimate goal.”
Daniel’s Jewelers is a go-to spot in La Mesa for prospective brides and grooms to choose their wedding sets. The shop carries sparkling selections from the FairyTales Bridal, Starlite Royale Bridal, and Love Song Diamond Jewelry™ collections. Daniel’s Jewelers is also proud to offer customers the Pure Grown Diamonds Line, which is eco-friendly and conflict-free. Couples can purchase individual engagement rings, a set with the ring and the band, or wedding trios with the engagement ring and matching his-and-hers bands. With a gorgeous variety of designs, carat sizes and diamond cuts, it’s easy for couples to find the perfect tokens of their enduring love! And speaking of long-lasting romances, there are beautiful baubles for people who want to celebrate anniversaries with a diamond band, a necklace, or a pair of solitaire earrings.
All of the diamond pieces at Daniel’s Jewelers encompass a stunning range of styles. There are the timeless classics such as heart-shaped pendants and tennis bracelets. Alongside them are chic, of-the-moment statement pieces such as the graceful lines of the Infinity Diamond Jewelry collection and the Mochaccino brown diamonds set in rose gold. Customers looking for truly one-of-a-kind jewelry can design their own diamond rings and bracelets.
The shop’s rainbow-colored precious gems shine just as brightly as the diamonds. Amethyst, sapphire, emerald, ruby, blue topaz, tanzanite, citrine, pink tourmaline—all of these gemstones, and many more, are beautifully set in rings, earrings, pendants, and bracelets. Customers can also purchase lovely gold and silver jewelry—such as charm bracelets, lockets, and religious-themed pieces—or watches for men and women.
Once a customer selects a piece of jewelry, Daniel’s Jewelers wants to make the purchasing process as seamless as possible. The shop offers affordable pricing, as well as a great credit financing plan. (And when customers apply for credit through the store, they get a pair of free earrings!) The jewelry also comes with a lifetime warranty. If there is ever a need to fix a clasp or tighten a prong, customers can count on expert jewelry repair service. Other amenities Daniel’s Jewelers offers its customers include free jewelry cleaning, free ear piercing, watch battery replacement, a free necklace with any purchase, and a free $50 gift card with a purchase of $150 or more.
Nasouri says that Grossmont Center is the ideal location for Daniel’s Jewelers. The customers are terrific and the sales associates develop warm and friendly relationships with them. The shop also regularly participates in events at The Center, establishing a welcoming presence for the community. This kind of involvement is characteristic of many locally owned businesses. When customers buy local, they support these hard-working entrepreneurs. In turn, that strengthens the local economy, generating sales tax revenue that funds important civic projects such as repairing roads and maintaining recreation facilities. These locally owned business, such as Daniel’s Jewelers, help make La Mesa better. Grossmont Center is proud to be the home to many local tenants whose unique goods and services make this more than just a mall.
Customers who are looking for that special something, for that special someone, should visit Daniel’s Jewelers. With exceptional service and superior jewelry, this shop is a real gem.